An analysis of the strategies of pepsi and coca cola two soft drink manufacturers

S, where the average American consumed 53 gallons of carbonated soft drinks per years. S and worldwide carbonated soft drink consumption consistently rose. S carbonated soft drink consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and Pepsi.

An analysis of the strategies of pepsi and coca cola two soft drink manufacturers

The company had a 0. The ratios indicate that in the yearPepsi made a return of 8. On the other hand, the profitability ratio of Coca-Cola can be seen to decrease between the year and with a decline of 2.

Coca-cola Vs Pepsi-cola War: Use Porter's five forces to compare

The ratios indicate that in the yearCoca-Cola made a return of In general, it can be perceived that in comparing the two companies, Coca-Cola Company is more profitable compared to PepsiCo. This implies that the former knows how to utilize its total assets to generate proper revenue and income compared to the latter.

In general, when taking into account the three profitability ratios considered above, it can be perceived that Coca-Cola Company is more profitable compared to its closest rival PepsiCo. One of the main ways in which PepsiCo can improve on its profitability ratios is by increasing its revenue and minimizing its costs of goods sold as well as the selling, general and administration expenses that the company incurs.

Similarly, the managers of PepsiCo should figure out the manner in which the company utilizes its total assets in order to generate revenues and income. Events impacting the Companies A number of the events between the two companies have impacted them in different manners.

To begin with, in the past year, the Coca-Cola Company made a partnership with Green Mountain Company which is an establishment that offers coffee. Coca-Cola and Green Mountain have set out this business plan which will be business collaboration for the forthcoming decade so as to produce products of Coca-Cola in plastic pods for a single serving which are also referred to as K-Cups.

On the other hand, Pepsi has also has positive growth and success in its mergers with other establishments. Fresh products as well as optional products which are healthier have also had a positive impact on the company.

This in turn has offered the company an extended and protracted presence in the networks and distributions of food service.

Income Statement Analysis The income statements are financial statements which can be analyzed and evaluated to compare and contrast the financial performance as well as the financial status or position of a company or may be even two.

To begin with, the item to be first considered on the income statement is the amount of revenue generated by the companies. In comparing the financial performance of the two companies, it indicates that PepsiCo had a better financial performance as it increased its revenue while that for Coca-Cola decreased.

It is also imperative to note that the revenue levels of PepsiCo are higher compared to those of Coca-Cola. This can be owed to the fact that the company sells more products which are diversified compared to Coca-Cola.

Another item to consider in the statement of comprehensive income is the net income amounts of the two companies. While comparing the individual companies and the two of them, it can be perceived that with regards to the net income amount, the financial performance of Coca-Cola dipped.

Coca Cola SWOT analysis

This is largely owing to the fact that the company had a dip on its revenue amounts generated. On the other hand, PepsiCo had a positive financial performance with an increase in its….soft drink (CSD) industry.

The industry is a tight oligopoly with Pepsi and its chief competitor, Coca Cola, comprising 70% of the total market. 1 Global beverage sales for. Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today, Coca-Cola and Pepsi Cola.

Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. FINDINGS & ANALYSIS The Indian soft drinks market is at million cases per year.

Coca-Cola Pepsi Coca-Cola and Pepsi together control 97% of the 4 entire Indian markets. of case sold is million of these 77 million cases of Cola drinks are sold and 63 million of non-cola drink.3/5(2). Coca Cola & Pepsi Coca-Cola and Pepsi are long-time rivals in the soft drink industry.

In terms of their primary markets, the two have been engaged in an intense battle for market leadership for decades. Coca Cola & Pepsi Coca-Cola and Pepsi are long-time rivals in the soft drink industry. In terms of their primary markets, the two have been engaged in an intense battle for market leadership for decades.

Competitive analysis between coke and pepsi. EXECUTIVE SUMMARY This project is an extensive research on the marketing strategies of the two Cola giants Pepsi and Coca Cola.

An analysis of the strategies of pepsi and coca cola two soft drink manufacturers

It covers an extensive survey and depicts all graphs, fact and figures of two companies.3/5(2).

Coca Cola SWOT Analysis (6 Key Strengths in ) - SM Insight