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Odeon Filmcast — video podcast about newest releases, behind the scenes footage, weekly newsletter, Odeon magazine, Competitions, blockbuster advertising, weekly schedule leaflets, premieres, film festival sponsoring, discount voucher codes. Building a chain of multiplexes takes time and the investment capital connected to it land, building, equipment, etc.
This sets the entry barriers for newcomers very high; despite that the switching costs for the consumer are null. Considering the smaller one-screen-entrants their barriers are in comparison to the big players relatively low.
This makes entry considerably easier and can at the same time — in case of a strategic geographic location — be a significant threat even to a big player. Based on the above the threat of new entrants entering the market in the medium and the long run is moderate. Bargaining Power of Suppliers The cinema exhibitor is mostly movie studios dependent; but the studios are also heavily experimenting with their business models — e.
Some F F of these completely surpasses the cinemas and allow the studios to monetarise them through new advertising-driven business models. However, the all-in-one-media-player-internet-gaming-devices gadget market is booming and video migrations to new media platforms will slowly become a threat from the studios to the cinema exhibitor in the future.
Illegal movie sharing lowers the incomes of the studios and the cinema chains. Studios therefore negotiate better deals and cinemas must patch up their profits from snacks and sponsorships as not every movie becomes profitable.
Despite the bold options the studios will have, their main objective is still unchanged: That makes the relationship between the cinema and the studio mutually dependent and therefore represents a moderate bargaining power for the supplier. Independent producers who failed in the fight for a distribution release are putting their movies straight on the internet chraging a minimum to see it and surpassing cinemas completely Allen, Another example is Paramount Pictures who are going to produce feature-length films that will be distributed online and through other digital media Brodesser-Akner, Because the products in the cinema industry movies are treated as absolute substitutes and the switching costs are extremely low the threat of substitute products in this industry is very high.
Bargaining Power of Buyers The ticket buyers are keeping a tight rein on the cinemas for a number of reasons: These reasons make the industry participants playing off against one another; ergo taking value out of the market.
While the big players are trying to also compete on brand image the small industry participants compete solely on location and occasionally on price. Nevertheless, all players basically compete on the same dimension — location. This drives down profitability.
Based on the above the rivalry among the existing competitors is considered as high. Five Forces - Sum up Not a single force in this industry is benign, with the majority of them high and the rest of them moderate.
Intense forces are a sign of a relative non-profitability for all the competitors. To sum up, it is crucial that we find a solution that can pull us out of this status quo position. We need to achieve a strategic positioning that we can preserve and that will not be easy and quickly to copy by the competitors.
To lower the rivalry among the competitors we will: We will need to create rational or highly emotional value in order to do so.
This new strategy would create shared value for both sides and therefore increase profitability for both. Thus transforming supplier into our partners. Micro internal Analysis 2.
This includes the quality of their venues and the cinematic experience they can offer.
The state-of-art multiplexes have a trendy interior and exterior design and where ever possible free parking is provided. The venues are in good conditions, appear clean and tidy. Comfortable seats with extra leg room are a standard, with new venues providing also sofa pods and bean bag seating alternatives.
Tickets can be bought online, on the quick self-service machines and over the counter. Seats are usually not reserved except prime locations and the seating is arranged on a first come first go basis. Snacks and refreshments can be bought at the same counter as tickets thus saving time.
Vue promises huge screen sizes. In addition, their projection techniques and sound quality have been always updated to the latest industry standards. End of Vue has built its first full digital multiplex; being second to Odeon.
Digital projection introduces even higher picture and sound quality standards. This milestone in the cinema experience allows digital screening on the big screen and enables watching 3D movies.PEST Analysis of Odeon Cinemas in the UK POLITICAL FACTORS At the national level, The British Film Council (FBC) and the British Film Institute (FBI) are setting objectives, which promote ethical discourses of 'sustainability' and 'improved access', which are key themes of socially responsible marketing.
Cinemas - UK Market Research Report Date Published: July Vue Entertainment Ltd, Natl Amusements (UK) Limited, Table: Cineworld Group plc - financial performance; Includes the necessary information to perform SWOT, PEST and STEER analysis.
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Fukuoka | Japan Fukuoka | Japan. Macro (external) Analysis STEPE Analysis – present () and future () Market Life Cycle Forces that shape the cinema market Competitor Analysis Porter's Five Forces 2.
Apr 13, · Best Answer: Basically, with SWOT analysis, you think about any unique features of your cinema. Weaknesses are where it can easily be replicated, or where the cinema may fall down. Opportunities are where you can develop in the iridis-photo-restoration.com: Resolved.